This project explores the creation of a mock fashion brand, built
around the idea of elevating the everyday. The concept centers on
styling statement outfits for ordinary tasks. Reframing routine
moments like running errands into expressive, stylish experiences.
The visual direction uses a bright, bold colour palette to contrast
everyday settings and make each look stand out.
Bad Errands turns routine moments into opportunities to challenge
how and when fashion is worn.
a fashion brand project
WHO’S IT FOR?
Bad Errands is designed for an aesthetically driven, socially engaged audience who use fashion as a form of self expression, turning everyday routines into something more aesthetic and intentional. For the ones who overdress for nothing and make it everyhting.
Overdressed for the wrong occasion.
Effortless but intentional.
Lives in the moment.
Blurs the lines.
Doesn’t follow the script.
AGE 18-28
LOCATION: CITY BASED
MOOD: UNPREDICTABLE
STYLE : MESSY X POLISHED
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